Business Plan Overview
MISSION, OBJECTIVES AND VISION
MISSION
We are a professional, not-for-profit corporation of national stature and presence whose mission is to:
• promote an understanding, appreciation and celebration of Canada’s snow skiing/boarding traditions and accomplishments, and their significance to Canadian life and identity.
OBJECTIVES
• Foster awareness of the heritage of snow skiing/boarding and its contribution to Canadian society, economy and culture
• Acquire, conserve, interpret and promote public displays of artifacts and archival assets that reflect Canada’s snow skiing/boarding heritage
• Honour individuals and organizations that have made exemplary contributions to Canadian snow skiing/boarding
• Nurture a sense of community, tradition and goodwill among those dedicated to the recognition of the Canadian snow skiing/boarding experience
• Support endeavors of other partners with shared and complementary interests.
CORPORATE VISION
• A world class national snow skiing/boarding Museum and Hall of Fame:
o A well-balanced and diversified program that reflects the full richness and importance of the snow skiing/boarding experience in Canada and its diverse regions
o Professional standards of program design and delivery, consistent with a museum of national stature and world repute
o Communication in Canada’s Official Languages: English and French
o A permanent site in the National Capital Region, with access, relevance, and outreach in all provinces and territories
o An engaging, accessible corporate character and spirit.
KEY STRENGTHS, OPPORTUNITIES AND CHALLENGES
• Key Strengths and Opportunities:
o Unparalleled collection of artifacts and archival assets
o Distinctive and uncrowded market niche
o Credible institution, volunteers and advocates
o Rich, untapped history and national interest.
• Key Challenges:
o Expand facilities and improve their suitability for all aspects of the Museum’s activities
o Expand technological capacity for all aspects of the Museum’s activities
o Financial sustainability
o Strengthen identity and presence across Canada
o Expand use of French in all aspects of the Museum’s activities and communications
o Manage acquisition and deaccession to expand the Museum’s collection and ensure that it represents the broad range of Canada’s skiing/boarding artifacts and archival assets
o Expand the Museum’s volunteer network.
BUSINESS LINES
MUSEUM HOLDINGS PROGRAM
• Carefully collected, properly conserved, responsibly documented, and intelligently interpreted holdings of artifacts and archival assets that are readily accessible in person and online.
o Acquisition of artifacts and archival assets
o Conservation and preservation of artifacts and archival assets
o Research and interpretation of artifacts and archival assets, and their context and significance
o Public displays of artifacts and archival assets, and related interpretive materials and activities.
CANADIAN SKI HALL OF FAME AND COMMUNITY RELATIONS PROGRAM
• Nationally prominent and engaging activities that honour and reinforce a sense of tradition, accomplishment and camaraderie in the snow skiing/boarding world.
o Recognition and Canadian Ski Hall of Fame
o Community Sports and Social Activities
o Public Awareness and Education.
GOVERNANCE AND MANAGEMENT
• Transparent, effective and publicly accountable governance complemented by efficient and sustainable operations delivered through a suitable balance of paid staff and volunteers.
o Board Affairs
o Finance
o Administration
o Communications.
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